SEDNA SUCCESS STORIES
At our core, we excel in tackling intricate technology challenges, assisting organizations and government entities in maximizing their substantial technology investments. Delve into our case study to learn how SEDNA associates saved the State of Virginia a significant sum in paid advertising expenses by enhancing their organic search visibility, resulting in a substantial increase in organic search traffic from Google and Bing.
THE CHALLENGE: LOW VISIBILITY IN SEARCH REQUIRED MORE PAID AD SPENDING AND DIRECT TO CONSUMER MARKETING EFFORTS.
By focusing on an organic search strategy, VAPremier.com was able to save a tremendous amount in paid search spending by driving organic, or "free" in-bound clicks from search engines like google and Bing. The added benefit being, organic search traffic tends to be a more engaged user, and is keen on finding answers to their questions about healthcare and especially the complicated world of Medicare & Medicaid and elder care issues. CLICK BELOW TO DOWNLOAD THE PDF FILE
SEDNA SOLUTION: OPTIMZE FOR ORGANIC SEARCH LISTINGS AND UPDATE THE USER INTERFACE TO MAKE THE SITE EASIER TO USE
VAPremier.com Medicare Medicade portal for the state of Virginia suffered from poor search visibility and pages not being indexed correctly. By optimizing their key pages and adding a dedicated HELPFUL ARTICLES section, users could start to find the site much easier in google and Bing searches. With the increased visibility saved them a tremendous amount in paid search listings.
THE IMPACT FOR VA PREMIER: INCREASED SEARCH VISIBILITY BOOSTED INBOUND ORGANIC CLICKS TAKING USERS TO THE CORRECT PAGES.
Through meticulous on-page optimization and strategic inclusion of keyword hooks in the web content and navigation, users could effortlessly access the pertinent Medicare & Medicaid portal information via a quick search. Whether paying their bill or reviewing account claim status, they could easily find the right page on their computer, tablet or mobile devices.