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How Social Media is Used in Recruitment

Updated: Jan 30

Woman in an office chair using social media on a cellphone

Social media has become a true staple in both our personal and professional lives, used for connecting with others, selling or buying products, branding, and more. When developing your own personal brand online, you might wonder, do companies use social media as a part of their hiring process? The answer is yes; over 84 percent of organizations recruit through social media.

When using social media for recruiting, businesses have the opportunity to highlight their company culture while engaging with ideal candidates that align with their values. Continue reading to learn more about why and how recruiters use social media in their recruiting strategies.

Why is social media used in recruitment?

Social media is a great way for businesses to find and hire candidates that have the skills and experience that they are looking for. On these sites, recruiters can learn more about individuals than just what is listed on their resumes; this allows recruiters to gain a better understanding of who a potential candidate is as a person and how well they would fit into the company culture. This also works vice versa as candidates can learn about the company and become more familiar with their brand before applying.

In addition, social media allows recruiters to view and interact with a wider range of candidates, including passive candidates. Passive candidates are those who might wish to change careers but are not actively applying for jobs. Over 85 percent of employers said social media helps them find and engage passive job seekers. Even if you are not actively looking for a new job, social media is a great way for recruiters to find you and offer you a new opportunity.

Further reasons that recruiters use social media include:

  • Convenience: Utilizing social media is a very convenient and easy way for job seekers and recruiters to connect about open job positions.

  • Building a community: Platforms like Instagram and LinkedIn give recruiters an opportunity to build a community in their industry, which they can use to alert candidates about new positions, connect with other industry professionals to receive referrals, and offer candidates the ability to interact with current employees.

How do recruiters use social media?

There are several steps to the strategies that recruiters use on social media:

1. Setting clear recruitment goals

With any task, business-related or not, goals are crucial. By recruiters determining what they wish to achieve in their social media recruiting endeavors, it is easier to track progress and performance. These goals can include reaching a certain number of applicants for a position or increasing traffic to job postings.

2. Developing an online brand presence

Before interacting with potential candidates, businesses work to develop their social media presence. By displaying company values and showcasing workplace culture, more potential candidates will be attracted to the profile. Ensuring a consistent brand across each social media platform allows candidates to determine if the company is a good fit for them.

3. Interacting with potential candidates

Recruiters are typically highly experienced in building a professional network. Connecting and engaging with others, especially potential candidates, is a very useful way to attract a wider audience. Simply interacting with other accounts is a great way to bring more viewers to the company profile.

4. Outline the application process

Social media recruitment is very convenient due to the fact of its low-cost and ease of use. However, recruiters ensure that the hiring process remains efficient by displaying clear guidelines for candidates on how to apply. It is important that recruiters with ready-to-go knowledge are interacting with interested candidates so that they can be directed to the next steps in the hiring process.

Finding and hiring candidates through social media has grown to be a popular thing amongst all types of organizations. There are many benefits to doing so, and it proves to be a more engaging and efficient process for those involved.

Are you looking for a role in the tech industry? Our recruiting team at Sedna Consulting Group has over 15 years of experience connecting quality candidates to positions and companies that are the right fit for them. Send us a message on LinkedIn or Instagram if you would like to work with us on your job search, or follow us for more blog updates and company information.



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